Overview
My Role
Lead Product Designer –
UX Strategy, Research, and UI Design
The Challenge
Design a complete SaaS platform that will enable partners to build self service integrations with Experian's products.
The Outcome
Improved integration time for partners by 86 percent.
Developing user personas
Mapping out user flows
Initial solutions / Wireframes
Information architecture
Building the Developer experience
Our API partners are the most agile and flexible, and we wanted to serve them first, so I focused on designing first class developer tools for easy integration.
Designing for Scalability
A primary goal of the platform was to allow our partners to grow with Experian, so I designed our product pages with upgrade and purchase flows to make our products feel accessible, and available
Enabling Customization
Our team designed a set of white labeled, embedded components for partners. Customization of these components was essential for our partners, so I designed branding and customization tools for our partners.
Design Systems
I partnered with our design systems lead to develop a design system for the platform. To keep implementation lean, we leveraged as much as we could from our existing design system while creating a look and feel that was clean, accessible, and appropriate for a SaaS tool.
User Testing and Iteration
We conducted 3 concept tests throughout the design process with 10 participants each, and 3 usability tests. This enabled me to design conscientiously with user insight.
Leadership & Cross-Functional Impact
As the lead designer, I drove the end-to-end design of the platform—from defining the UX strategy to delivering a scalable, high-impact solution. I ensured the design was holistic and future-proof by managing across teams and aligning stakeholders at every stage.
-
Led the UX vision & execution – Designed the platform from the ground up, shaping the user experience, interaction patterns, and visual system.
-
Defined product strategy – Influenced business and design direction by managing up and ensuring leadership alignment.
-
Orchestrated cross-functional collaboration – Partnered with product, sales, engineering, and marketing to define requirements and balance user + business needs.
-
Brought in key design expertise – Pulled in additional designers at critical moments to scale efforts and refine complex workflows.
-
Led user research – Drove usability testing and insights that shaped design decisions and improved user adoption.
-
Facilitated business transformation – Led strategic workshops to align the broader organization, ensuring adoption and buy-in across teams.
This wasn't just a redesign—it was a business-wide transformation, and I led the charge to ensure the platform was actionable, scalable, and seamlessly integrated into Experian’s ecosystem. 🚀
I worked with many talented people on this project, namely:
-
Jill Budden and Aishwarya Sivakumara, our research team.
-
Danny Damschen and Ryan Chong, our design systems lead, and production designer.
-
Phil Freund, Allen Rodgers, and Loraine Howell - the team of product managers responsible for implementation.
